The views represented on this site are founded on the following. They are not perfect and not above edits or revisions as seen fit by the stakeholders of the company. It is assumed that this manifesto will act to represent the baseline of our work and we are encouraged to always do and be better.
Bicycles are a net positive tool for society and planet helping accomplish practical tasks including but not limited to recreation, transportation, hauling, meditation, mental health, physical health, rehabilitation, community building, skill building, and tourism. Read more about how bicycles create a better world.
The health benefits of bicycle riding for human beings is a central pillar of the creation of LWD-BB. There are nearly limitless positive impacts on the body to those that choose to ride. Read more about the health benefits of riding.
The earth is in crisis. Climate change/global heating is affecting people around the world and we, as a society will continue to face severe weather events. The atmosphere has its highest concentration of CO2 is hundreds of thousands of years, a change driven by the industrial revolution of the west. Our work is underscored by the fact that bicycle trips are inherently less polluting and more energy efficient than other forms of transportation.
The climate costs associated with new product manufacturing means we always strive to reduce what we consume, reuse what do have, and recycle (or upcycle!) once it’s designed purpose is no longer viable. Extended to new products, we they should be built environmentally responsibly but also built to last and built to be serviceable. Read more about our sustainability philosophy.
LWD-BB believes in equity and diversity. The organization is structured to create pathways to equity and inclusion for all people, specifically people that have not fit into the “target demographic” of a given segment with the bicycle market. We seek to remove barriers to ridership that exist for BIPOC and LGBTQ+ members of our society. It is engrained in our company culture that lifting up these communities is integral to our work. This work does not create a threat to white and cis normative members of our society. Read more about LWD-BB’s commitment to diversity, equity and inclusion.
The bicycle has always co-existed with its motorized cousins yet always been a unique classification. Bicycles are solely human powered and thus have unique engineering and design requirements that separate them from machines utilizing motors. Modern e-bikes are not so different from motorized cycles of generations past. While motorized machines are wonderful tools, LWD-BB exists primarily to lift up the experiences and stories of those that choose to power their own rides. Read more about LWD-BB’s take on e-bikes here.